JRC's Big Reward Store is a fun environment for the students. The many strands of twinkling, chasing lights that criss-cross the ceiling are reflected on the mirrored walls that surround the room on all four sides. We spared no expense to create a room so filled with enjoyable activities, and with a happy and dazzling ambiance, that it would serve as a powerful motivator to encourage our students to improve both their academic and other behaviors. We call it our "Big Reward Store" to distinguish it from the smaller Classroom Reward Stores that are located in many of the  classrooms.